The Nykaa success story is trending not just for wearing the right lens to seize the opportunity at the right time, but also the formidable mindset of the founder Falguni Nayyar. The mindset of stepping out of the comfort zone of a successful corporate career in investment banking to entrepreneurship, in a diametrically opposite sector…
Month: November 2021
Digital Marketing or Marketing in a Digital World?
The arrival of free and fast internet in India has surely transformed the ways in which consumers engage with brands. For multiple startups, the old ways of marketing their businesses are irrelevant and unsustainable as a magnitude of them operate out of digital platforms like websites and mobile applications. Although what hasn’t changed over these…